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German Tourism launches new campaign “‘Holidays in the Heart of Nature in Destination Germany 2016”

April 07
20:51 2016

New Delhi 07 April 2016 Destination Germany has yet again emerged as one of the most favoured European destinations for Indian travelers, with 692613 visitor overnights from India in the year 2015 making for a 6.6% growth over the year 2014. Germany which has always been a favoured business hub is now growing as a leisure destination for the Indian travelers. Owing to this steady growth, The German National Tourist Office, India forecasts a 6-7% growth for the year 2016.

“Germany stands not only for quality vehicles and world-class industry but has a lot more to offer: vibrant cities, natural beauty and inspiring cultural monuments…,” German Ambassador Martin Ney said.

The German National Tourist Office which carries out several Consumer Marketing and Trade campaigns through the year to bring forth Germany’s attractions, activities and experiences, is focusing on the theme “Germany- Holidays in the Heart of Nature for the year 2016.”

With more than 1/3rd of its landscape covered in woodlands, 48000 Animal Species living in the wild and over 350 Islands amongst the other varied natural treasures destination Germany has a variety of natural attractions on offer. In addition to this core theme GNTO would also be promoting 800 years of the famous Kreuzchor Choir from Dresden, theme parks in Germany and culinary Germany.
The objectives of this year’s core campaign is to strengthen Germany’s image as a travel destination for natural and scenic holidays. To promote this theme the GNTO in India would execute several joint campaigns with trade partners to showcase the Natural bounty that Germany has to offer.

Dr. Martin Ney, German Ambassador to India

Dr. Martin Ney, German Ambassador to India

Speaking on the occasion of the annual press conference of The German National Tourist Office, India, German Ambassador Dr. Martin Ney underlined: “Germany stands not only for quality vehicles and world-class industry but has a lot more to offer: vibrant cities, natural beauty and inspiring cultural monuments – just take Cologne Cathedral or the Semperoper in Dresden. The nearly twofold increase of Indian travelers in less than a decade shows that Germany is a trending destination on the global tourism map. To all those who are interested to see for themselves and explore the country I would like to extend a warm Herzlich willkommen”.

romit

 

 

 

Speaking at the Press Conference, Mr. Romit Theophilus, Director for India at the German National Tourist Office, India said, “Germany is a magnificent destination with a plethora of Scenic and natural landscapes to choose from. From the Zugspitze in the German Alps in the South, Wadden Sea in the Far North, the Bastei Rock formations in the East Destination amongst many others, Germany has something for everyone. What’s more, all this is available at a phenomenal price, making Germany a very lucrative holiday destination.”

Mr. Theophilus also added “At GNTO, we understand the need for innovation and try our best to update the travelers on the latest that Destination Germany has to offer, in keeping with the same we are very excited with the launch of the GNTO, India Facebook Page- ‘https://www.facebook.com/Germany-Tourism’ in February 2016. The page which already has over 95000 fans aims at giving out regular updates and live feedback to the Indian travelers whilst engaging them with exciting contests.

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