Diplomacyindia.com


Facebook rolls out TikTok rival Instagram Reels in India

Facebook rolls out TikTok rival Instagram Reels in India
September 04
13:32 2020

New Delhi, Sep 4 (IANS) As millions of Indians scout for new platforms to unleash their creativity in absence of Chinese TikTok, Facebook on Friday launched its short video making app Instagram Reels in India.

The Reels Tab is a new tab in the navigation bar which will replace the Explore tab in Instagram.

With Reels, one can record and edit 15-second multi-clip videos with audio, effects and new creative tools.

The photo-sharing platform started testing Reels on Instagram earlier this month.

“We’re expanding this test in India to most of the country. India is the first market we’re launching in due to the interest and creativity we’ve seen. We’re hoping this tab makes it easier for people to see and enjoy Reels,” said Manish Chopra, Director and Head of Partnerships, Facebook India.

Reels will no longer be in a unit in Explore.

The tab will only show Reels, and will have an immersive auto-playing video, a creation entry point that opens to the Reels camera and a sound on by default with tap to toggle on/off, Instagram said.

The Explore tab can be accessed at the top right of your Feed in Instagram.

“The dedicated Reels tab will help people discover new creators more easily”.

After the departure of Tik Tok, Instagram Reels became the most popular app for young Indians as seven in 10 (18-29 age group) said they would like to use Reels as a platform for video sharing.

Nearly two-thirds of urban Indians (65 per cent) said they are likely to turn to alternatives or start using video apps that are either Indian or non-Chinese in origin, according to data provided by YouGov, an Internet-based market research and data analytics firm.

Nearly 68 per cent TikTok content creators said they are likely to switch to Indian or non-Chinese versions of video sharing apps.

On being presented with a list of alternatives, Instagram Reels topped the list of apps most likely to be used by people in the future.

Amid uncertainties surrounding TikTok’s business in the US, Facebook last month introduced Instagram Reels in the US.

Reels can be recorded in a series of clips — one at a time, all at once, or using video uploads from your gallery.

Tags
Share

Related Articles

0 Comments

No Comments Yet!

There are no comments at the moment, do you want to add one?

Write a comment

Write a Comment

Your email address will not be published.
Required fields are marked *

Social Icons

ENVOY SPEAKS : EXCLUSIVE VIDEO CHAT WITH H.E. YERLAN ALIMBAYEV, AMBASSADOR OF KAZAKHSTAN TO INDIA

Diplomacyindia.com Video Interview with Shri Dnyaneshwar M. Mulay Secretary (CPV & OIA), Ministry of External Affairs speaking on an eventful journey of Indian Passport through its serveral phases, fast expanding network of passport seva kendras, evergrowing numbers, citizen centric service & new Initiatives

Diplomacyindia.com Video Interview with Shri Dnyaneshwar M. Mulay Secretary (CPV & OIA), Ministry of External Affairs speaking on safety & security features of the passport documents in an era of digitalisation his cherished moments & milestones as “Passport Man” of India tranforming the entire passport landscape.

Diplomacyindia.com Video Interview : Mrs. Reva Ganguly Das (IFS) Director General, Indian Council of Cultural Relations Speaking on Yoga Day Celebrations

Exclusive Interview to Diplomacyindia.com with Shri Upendra Tripathi, IAS Interim DG, International Solar Alliance (ISA) speaking on the journey of ISA so far, guiding principles, vision & priority areas & programmes for ISA.

Exclusive Interview to Diplomacyindia.com with Shri Upendra Tripathi, IAS Interim DG, International Solar Alliance (ISA) speaking on expanding rank of international solar alliance & opening the membership to the countries beyond tropics.

Diplomacyindia.com Exclusive Interview with Ambassador of Slovenia to India, H.E. Mr. Jozef Drofenik speaking on Bilateral Relations and Trade between India and Slovenia

Diplomacyindia.com Exclusive Interview with Ambassador of Slovenia to India, H. E. Mr. Jozef Drofenik speaking on Tourism in Slovenia

Pictures of Formal Launch of Website Diplomacyindia.com

Knowledge Partner

Exclusive Interview with Prime Minister of Guyana, H.E. Mr. Moses Veerasammy Nagamootoo during his recent visit to India.Highlights of the interview were Indian Cultural Connect, Vibrant Bilateral Ties and Cultural Connect and India’s Economic Prowess.

Video Message from Shri Prakash Javadekar, MoS (IC) for Forest, Environment & Climate Change on eve of Formal Launch of Website Diplomacyindia.com

Message from Gen. V K Singh, (Retd.) Hon’ble MoS, External Affairs to Diplomacyindia.com

WP2Social Auto Publish Powered By : XYZScripts.com